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REQUESTING
THE RIGHT WAY
...helping you help Mariah
While we
all desperately want Mariah to achieve great success, and
many of us will do anything to help her do that,
sometimes when fans try to help, the opposite actually
happens.
Below are
some guidelines to help you make your requesting and
promotion of Mariah as effective as possible. Please take
the time to read them once as they'll benefit Mariah
greatly.
GENERAL
GUIDELINES
Please do not try to contact the owners/playlist
compilers of the station as it will have an adverse
effect. Playlists are compiled through extensive
research, observation and records. Phone requests are
taken most seriously as it takes greater effort than
email or online voting. Stations play music because the
song is good, not the artist. Remember you're requesting
a song, not Mariah Carey.
TELEPHONE
This is the best and most direct method of
requesting Mariah on the radio, but bear in mind the
following:
Does
the station you are ringing actually play the
song? If so ask them to play it again / If
they have not then ask them if they have the
track to play / If you are not sure simply
say you have heard a lot about Through The
Rain and would like to hear it.
Are
you calling your local station? This is
important as often you will be asked by the
radio station to prove they are from the
area. The best way to get around this is to
say you are a online listener, but you need
to check first to see it is accessible
online.
Make
sure you do not over ring the station. Once a
day is enough, however if you plan to ring
more than once, check schedules to make sure
that the DJ's have changed.
A
good way to have your request heard is to
dedicate it to someone or have a short story
as to why you are requesting it.
MESSAGEBOARDS/FORUMS
A great way to promote Mariah's new music
among other music fans is to post at music-related
messageboards and forums. But when doing so, please
consider the following:
Don't
flood messageboards with Mariah propaganda -
this will only annoy people. It's far more
effective if you don't act as a crazed fan.
Post a message like: "Have you heard the
new Mariah Carey song? It's called Through
The Rain. You should check it out". If
you're not forcing it on people they're far
more likely to have a positive response. If
however you do get a negative response,
simply ignore it. Replying to negativity
won't get you anywhere.
Where
are you posting it? If you go to a Whitney
Houston forum and start talking about Mariah
they're probably not going to like it. A
better idea would be to either post a general
music forums, or post at the messageboards of
artists who Mariah has collaborated with
before. For example, at a Westlife forum you
could say: "Mariah and Westlife scored a
UK #1 hit only a few years ago, and now she
has a new single called Through The Rain. If
you liked AAO then you'll love this!"
How
can you maximize your posts' effectiveness?
Once you've posted your Mariah topic, tell
all your friends to go check it out and add
their own replies. This way you're guaranteed
to have favorable responses. Also, try to
keep the post alive by bookmarking it and
going back every few days to post
something...anything to keep the topic at the
top of the page. Remember though, when you
tell your friends to post a reply, ensure
they don't act like fans. Something like this
would be good: "I don't usually like
Mariah Carey, but this song is soooo damn
good." That way the opinion doesn't look
biased and is more believable.
Shouldn't
I be less obvious? If you want you can be,
and it's simple! Many music forums will have
topics already started about new music.
Simply reply and mention Mariah. This way
you're not forcing it on people as you've
been asked for your opinion on "new
music". You can also mention it in
replies to other posts comparing other songs
to Through The Rain.
What
can I do even when I'm not talking about
Mariah? The best way to be unobvious and
promote Mariah at the same time is to have a
Mariah "signature" for all posts
you make. This can be made in the preferences
area of most forums and messageboards. You
can either make a simple word advertisement,
or make a flashy banner. Either way, mention
the title of the song and link to Mariah's
official site. That way no one can accuse you
of pushing your opinions on others, and you
can advertise in any messageboard - music,
tv, cars, food...whatever!
E-MAIL
This method is the last resort and should be left for
the week of commercial release or for international
requesters. Email request have VERY LITTLE impact.
USA
FANS - Email in the week of
commercial release of the record. If emailing
a local station mention where abouts in the
city you live. If from outside the area just
give a shout-out to family or friends and
state the area they live in if possible. If
you cannot do that send a short story as to
why you are requesting the track. Don't bulk
mail and don't mail the same DJ more than
once every 2 days. Send separate emails every
few days.
INTERNATIONAL
FANS - Be reasonably honest when
requesting. Tell them you are from abroad and
say where you are from, and then tell them
you're one of their online listeners. Most
stations do have streaming live radio now,
but make sure first. If you actually drop
names of shows you like and a big shout-out
to your fave DJ it's even more effective.
Don't bulk mail and don't mail the same DJ
more than once every 2 days. Send separate
emails every few days.
OK, I've read the guidelines. Take me back
so I can request!
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